These are my personal secrets people, point 7 you won’t find on a single blog post out there.
1.) ADD YOUR SNAPHANDLE EVERYWHERE
I wanna see it in your e-mail signature and on every single social bio. When I go to your page, I want to find it upon first glance. Don’t hide it, noone will search that far.
2.) DOWNLOAD AND CUSTOM YOUR SNAPCODE
I want to see your picture or an engaging picture that represents your brand inside the ghost, I want the code to have a crazy color if possible. Make it engaging.
3.) POST YOUR CODE ACROSS PLATFORMS IN AN ENGAGING WAY
Please do not post your code alone, post it with a description of what kind of content is expected on your Snapchat.
4.) GIVE PEOPLE AN EXACT ORDER OF WHAT TO SNAP YOU
If you search across all my socials on “Ginicanbreathe” you will notice (EVEN ON QUORA FOR HEAVEN SAKES), that I have an exact order on each platform that someone should send me a Snap. Instagram says: “ Send me a snap of you and say “poo” if you read this. 👻 Ginicanbreathe” I get around 5–10 “poo” snaps a day. This is also how I track my engagement from each plattform.
5.) KEEP YOUR STORIES SHORT
Here is something you probably didn’t think about: apart from the fact that noone wants to sit through your 5 minutes stories. I tend to tap the stories that are already loaded on my phone, cause my phone is full of stories, Snapchat eats data and I am impatient. That is why I recommend you to keep your stories at 1–2 minutes. Of course there can be days your go over if you have a particularly engaging story, but just consider this point.
6.) ANNOUNCE A STORY
What ever happened to this? Let people know in advanced the day before that a super exciting story is coming. Leave cliffhangers, build some tension. Basics of storytelling people.
You wanna know the secret to how I built my audience from being a nobody to being a Snapchat influencer? Very simple: www.reddit.com/r/snapchat I posted on there a few days a week adding really cool captions of why people should all me.
8.) CREATE A FB ADD FOR YOUR SNAPCHAT
Make and ad with your Snapcode or your Snapchat URL and make it interesting. Like I said above, give people that add you a specific add or incentive. (https://www.snapchat.com/add/yourusername)
9.) INFLUENCER MARKETING
Pay a Snapchatter or an Instagrammer to give you a paid shoutout. Otherwise, barter for something else you can offer them. If you have a substancial account on an other platform, offer to promote them there.
10.) MAKE GOOD SHIT
There are three pillars of engaging content: funny, emotional or informative. Don’t think of your viewer as of being alone. 100 million people aren’t sitting on the loo watching your Snapchat stories (although to be fair, it probably is a huge percentage), they are most likely in the room of someone else. Your mission is to make that person audibly react. If they are sitting on the couch and burst out laughing, you bet that Harry will lean over and say “what are you laughing at?” and they will reply “OMG, just watching “Ginicanbreathe” on Snapchat, you gotta see what she does with this goat”.
Boom, Harry adds me on Snapchat.